When you’re truly apologetic for something, you acknowledge that your words and/or behavior were out of order. You mean what you say. And even if the receiver of the apology doesn’t forgive you, at least you know your apology was sincere.
Not every apology is sincere, though. When someone’s apology is insincere, it shows. It comes off as condescending and/or passive-aggressive. Here’s a classic example of an insincere apology:
“I’m sorry if I said (or did) something that hurt your feelings.”
All that waste of breath did was pack more salt into the wound. Nobody wants a half-ass apology.
Don’t pack more salt into the wound. If the only apology you can muster is half-ass, don’t apologize.
Until next time,